Mercedes has changed design philosophy in mid-2008. Actually, the transformation began with the new generation C class, which debuted in the United States in 2007. The trend was carried on and a new E class and E class coupe in 2009 and the sleek, two door SLS sports car were brought out in May.
A transformed CLS four door with coupe styling will enter the market next summer. The new cars have become a trend in the US. Mercedes loyalty witnessed an increase from 52 percent in 2008 to 56 percent this year; on the other hand there was a decrease in loyalty to a German made car, which fell from a little over 51 percent in 2008 to a shade under 50 percent in 2010.
Now, many young buyers prefer Mercedes. The mean age of customers fell to 51 as against to 54 three years ago. A number of Mercedes? US executives want a more aggressive styling. The vice president of marketing at Mercedes Benz USA said that they had long formed an opinion that American buyers want sportier looking cars.
Also, every new creation now comes to the United States for consumer clinics. The new design direction began in 2007 with the wider, lower C class. It is said that it has incredibly vibrant lines down to the road. The side demonstrates power around the wheels, and it has a car like outline.
At present, 56 percent of all C class sales are now conquest, compared with 51 percent for the previous generation. The introduction of a coupe version of the C class next year will be a strong step. And he said the next generation C class, due in 2013, will stay on the same path.
Among the second array of cars who got a style change was the redesigned E class. The major change was the front end, which got square lights in place of the four round eyes.
In years to come, every Mercedes Benz must be thought of as a brand member of the family. The excellent news for Mercedes' US sales division is there are plans to give Mercedes models a progressively more individualized look. Finally, they will distribute what we want because of a simpatico section.
Source : www.articlesbase.com/cars-articles/what-makes-mercedes-benz-so-special-4476786.html